Now use British Airways air miles to choose your seat

You can now use your Avios air miles to select seats on British Airways flights.

Until recently, customers who did not have access to free seat selection could choose to pay to select their seats. British Airways already offers free seat selection for Gold and Silver members of the British Airways Executive Club from the time they book, and also offers free seat selection for Bronze members seven days before their flight departs.

Now, all customers also have the option to choose to use Avios, the air miles points system of the British Airways frequent flyer programme, Executive Club, to reduce the cost of seat selection, or to cover the cost in full.

Customers who do not have access to free seat selection, and do not wish to pay, will continue to be able to select their seat for free when check-in opens 24-hours before departure.

The move will be of the biggest benefit to Blue members (the lowest BA frequent flyer tier) who can now choose to use their Avios, instead of cash, to select their seat.

All customers (with the exception of those travelling on Basic fares) will continue to be able to select their seats for free at online check-in, which opens 24 hours before departure, and at the airport. Those customers travelling on Basic fares will continue to be allocated a seat at check in.

Through the British Airways Executive Club, members can collect Avios air miles (mainly used to buy and upgrade flights) and Tier Points (mainly used to move up from one membership benefits tier to another) on flights, as well as on everyday spending with partners across retail, travel and credit cards. They can also collect with hundreds of retailers on the British Airways Avios eStore.